Coverart for item
The Resource Big think strategy: : how to leverage bold ideas and leave small thinking behind, Bernd H. Schmitt, (electronic resource)

Big think strategy: : how to leverage bold ideas and leave small thinking behind, Bernd H. Schmitt, (electronic resource)

Label
Big think strategy: : how to leverage bold ideas and leave small thinking behind
Title
Big think strategy:
Title remainder
how to leverage bold ideas and leave small thinking behind
Statement of responsibility
Bernd H. Schmitt
Creator
Contributor
Narrator
Subject
Language
eng
Summary
Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively. Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success
Accompanying matter
technical information on music
Cataloging source
Midwest
Dewey number
658.4/012
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Sean Pratt
Target audience
adult
Transposition and arrangement
not applicable
Label
Big think strategy: : how to leverage bold ideas and leave small thinking behind, Bernd H. Schmitt, (electronic resource)
Link
https://www.hoopladigital.com/title/11610124
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11610124
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (4hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781596591936
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11610124
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11610124
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Big think strategy: : how to leverage bold ideas and leave small thinking behind, Bernd H. Schmitt, (electronic resource)
Link
https://www.hoopladigital.com/title/11610124
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11610124
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (4hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781596591936
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11610124
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11610124
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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