Coverart for item
The Resource Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Label
Chaotics : the business of managing and marketing in the age of turbulence
Title
Chaotics
Title remainder
the business of managing and marketing in the age of turbulence
Statement of responsibility
Philip Kotler and John A. Caslione
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [191]-200) and index
Contents
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability
Control code
276334364
Dimensions
24 cm.
Edition
1st ed.
Extent
xiii, 206 p.
Isbn
9780814415214
Lccn
2009003055
Other physical details
ill.
System control number
(OCoLC)276334364
Label
Chaotics : the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione
Publication
Bibliography note
Includes bibliographical references (p. [191]-200) and index
Contents
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability
Control code
276334364
Dimensions
24 cm.
Edition
1st ed.
Extent
xiii, 206 p.
Isbn
9780814415214
Lccn
2009003055
Other physical details
ill.
System control number
(OCoLC)276334364

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