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The Resource Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler

Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler

Label
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too)
Title
Design to grow
Title remainder
how Coca-Cola learned to combine scale and agility (and how you can too)
Statement of responsibility
David Butler and Linda Tischler
Creator
Contributor
Author
Subject
Language
eng
Summary
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Assigning source
Provided by publisher
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Control code
883146854
Dimensions
24 cm.
Edition
First Simon & Schuster hardcover edition.
Extent
xiv, 237 pages
Isbn
9781451671827
Lccn
2014029755
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)883146854
Label
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Control code
883146854
Dimensions
24 cm.
Edition
First Simon & Schuster hardcover edition.
Extent
xiv, 237 pages
Isbn
9781451671827
Lccn
2014029755
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)883146854

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