Coverart for item
The Resource Develop your marketing skills, Ruth Gosnay and Neil Richardson, (electronic resource)

Develop your marketing skills, Ruth Gosnay and Neil Richardson, (electronic resource)

Label
Develop your marketing skills
Title
Develop your marketing skills
Statement of responsibility
Ruth Gosnay and Neil Richardson
Creator
Contributor
Subject
Language
eng
Summary
Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives
Cataloging source
DLC
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Gale virtual reference library
Label
Develop your marketing skills, Ruth Gosnay and Neil Richardson, (electronic resource)
Link
http://0-find.galegroup.com.aspen.ald.lib.co.us/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:arapahoe_main&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QFY
Instantiates
Publication
Antecedent source
unknown
Contents
Marketing: separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs. marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered
Dimensions
unknown
File format
unknown
Form of item
electronic
Isbn
9780749455644
Isbn Type
(electronic book)
Level of compression
unknown
Quality assurance targets
unknown
Reformatting quality
access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)317754176
System details
Mode of access: Internet
Label
Develop your marketing skills, Ruth Gosnay and Neil Richardson, (electronic resource)
Link
http://0-find.galegroup.com.aspen.ald.lib.co.us/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:arapahoe_main&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QFY
Publication
Antecedent source
unknown
Contents
Marketing: separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs. marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered
Dimensions
unknown
File format
unknown
Form of item
electronic
Isbn
9780749455644
Isbn Type
(electronic book)
Level of compression
unknown
Quality assurance targets
unknown
Reformatting quality
access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)317754176
System details
Mode of access: Internet

Library Locations

  • Arapahoe Library DistrictBorrow it
    12855 E Adam Aircraft Circle, Englewood, CO, 80112
    39.578124 -104.839077
  • Castlewood LibraryBorrow it
    6739 South Uinta Street, Centennial, CO, 80112
    39.594664 -104.894003
  • Davies LibraryBorrow it
    303 Third Avenue, Deer Trail, CO, 80105
    39.611227 -104.042075
  • Kelver LibraryBorrow it
    404 East Front Street, Byers, CO, 80103
    39.708307 -104.218269
  • Koelbel LibraryBorrow it
    5955 South Holly Street, Centennial, CO, 80121
    39.608933 -104.923621
  • May LibraryBorrow it
    1471 South Parker Road, Denver, CO, 80231
    39.689929 -104.891306
  • Sheridan LibraryBorrow it
    3425 West Oxford Avenue, Denver, CO, 80236
    39.642287 -105.031003
  • Smoky Hill LibraryBorrow it
    5430 South Biscay Circle, Centennial, CO, 80015
    39.618093 -104.767532
  • Southglenn LibraryBorrow it
    6972 South Vine Street, Centennial, CO, 80122
    39.590567 -104.963761
Processing Feedback ...