Coverart for item
The Resource Driving digital strategy : a guide to reimagining your business, Sunil Gupta

Driving digital strategy : a guide to reimagining your business, Sunil Gupta

Label
Driving digital strategy : a guide to reimagining your business
Title
Driving digital strategy
Title remainder
a guide to reimagining your business
Statement of responsibility
Sunil Gupta
Creator
Author
Subject
Language
eng
Summary
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.--
Assigning source
Provided by publisher
Cataloging source
MH/DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
Driving digital strategy : a guide to reimagining your business, Sunil Gupta
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Control code
1040205140
Dimensions
25 cm.
Extent
viii, 267 pages
Isbn
9781633692688
Lccn
2018026327
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
System control number
(OCoLC)1040205140
Label
Driving digital strategy : a guide to reimagining your business, Sunil Gupta
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Control code
1040205140
Dimensions
25 cm.
Extent
viii, 267 pages
Isbn
9781633692688
Lccn
2018026327
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
System control number
(OCoLC)1040205140

Library Locations

  • Arapahoe Library DistrictBorrow it
    12855 E Adam Aircraft Circle, Englewood, CO, 80112
    39.578124 -104.839077
  • Castlewood LibraryBorrow it
    6739 South Uinta Street, Centennial, CO, 80112
    39.594664 -104.894003
  • Davies LibraryBorrow it
    303 Third Avenue, Deer Trail, CO, 80105
    39.611227 -104.042075
  • Kelver LibraryBorrow it
    404 East Front Street, Byers, CO, 80103
    39.708307 -104.218269
  • Koelbel LibraryBorrow it
    5955 South Holly Street, Centennial, CO, 80121
    39.608933 -104.923621
  • May LibraryBorrow it
    1471 South Parker Road, Denver, CO, 80231
    39.689929 -104.891306
  • Sheridan LibraryBorrow it
    3425 West Oxford Avenue, Denver, CO, 80236
    39.642287 -105.031003
  • Smoky Hill LibraryBorrow it
    5430 South Biscay Circle, Centennial, CO, 80015
    39.618093 -104.767532
  • Southglenn LibraryBorrow it
    6972 South Vine Street, Centennial, CO, 80122
    39.590567 -104.963761
Processing Feedback ...