Coverart for item
The Resource Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber

Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber

Label
Jobs to be done : a roadmap for customer-centered innovation
Title
Jobs to be done
Title remainder
a roadmap for customer-centered innovation
Statement of responsibility
Stephen Wunker, Jessica Wattman, David Farber
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors
Control code
950638400
Dimensions
24 cm.
Extent
xii, 210 pages
Isbn
9780814438039
Lccn
2016024568
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)950638400
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors
Control code
950638400
Dimensions
24 cm.
Extent
xii, 210 pages
Isbn
9780814438039
Lccn
2016024568
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)950638400

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