Coverart for item
The Resource Killing giants : 10 strategies to topple the Goliath in your industry, Stephen Denny, (electronic resource)

Killing giants : 10 strategies to topple the Goliath in your industry, Stephen Denny, (electronic resource)

Label
Killing giants : 10 strategies to topple the Goliath in your industry
Title
Killing giants
Title remainder
10 strategies to topple the Goliath in your industry
Statement of responsibility
Stephen Denny
Creator
Contributor
Subject
Language
eng
Summary
Consultant Stephen Denny lays out can't-lose strategies for overtaking larger competitors in any market. He profiles over thirty companies-including Method, JetBlue, and Adobe in the U.S., Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me cosmetics-that showcase how smart, nimble companies can outmaneuver larger competitors and shift the odds in their favor. Denny shares fresh case studies and interviews, peppering each chapter with insights shared by profes-sional athletes, screenwriters, chefs, hostage negotia-tors, and others. He discusses strategies such as: Winning in the last inch. Leverage someone else's investment-just be there the moment the customer grabs their wallet. Creating 'thin ice' arguments. Shift the conversation to places where the competition can't-or won't-go. Fight unfairly. Learn how underdog brands can turn the tables and become the bully. From the new world of social media to high stakes B2B sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size matters-the size of the fight in the dog
Accompanying matter
technical information on music
Cataloging source
Midwest
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Walter Dixon
Target audience
adult
Transposition and arrangement
not applicable
Label
Killing giants : 10 strategies to topple the Goliath in your industry, Stephen Denny, (electronic resource)
Link
https://www.hoopladigital.com/title/11399420
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11399420
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781596596429
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11399420
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11399420
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Killing giants : 10 strategies to topple the Goliath in your industry, Stephen Denny, (electronic resource)
Link
https://www.hoopladigital.com/title/11399420
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11399420
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781596596429
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11399420
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11399420
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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