Coverart for item
The Resource Marketing 4.0 : moving from traditional to digital, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Marketing 4.0 : moving from traditional to digital, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Label
Marketing 4.0 : moving from traditional to digital
Title
Marketing 4.0
Title remainder
moving from traditional to digital
Statement of responsibility
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people and varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions--through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and Innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jump start your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization on board. --Dust jacket
Cataloging source
N$T
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Label
Marketing 4.0 : moving from traditional to digital, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
Link
http://link.overdrive.com/?websiteID=257&titleID=2888572
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Fundamental trends shaping marketing. Power shifts to the connected customers -- The paradoxes of marketing to connected customers -- The influential digital subcultures -- Marketing 4.0 in the digital economy -- New frameworks for marketing in the digital economy. The new customer path -- Marketing productivity metrics -- Industry archetypes and best practices -- Tactical marketing applications in the digital economy. Human-centric marketing for brand attraction -- Content marketing for brand curiosity -- Omnichannel marketing for brand commitment -- Engagement marketing for brand affinity -- Epilogue: Getting WOW!
Control code
ocn963934746
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781119341147
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
DB97E000-A8BD-4C32-A717-08531B55B823
System control number
(OCoLC)963934746
Label
Marketing 4.0 : moving from traditional to digital, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
Link
http://link.overdrive.com/?websiteID=257&titleID=2888572
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Fundamental trends shaping marketing. Power shifts to the connected customers -- The paradoxes of marketing to connected customers -- The influential digital subcultures -- Marketing 4.0 in the digital economy -- New frameworks for marketing in the digital economy. The new customer path -- Marketing productivity metrics -- Industry archetypes and best practices -- Tactical marketing applications in the digital economy. Human-centric marketing for brand attraction -- Content marketing for brand curiosity -- Omnichannel marketing for brand commitment -- Engagement marketing for brand affinity -- Epilogue: Getting WOW!
Control code
ocn963934746
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781119341147
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
DB97E000-A8BD-4C32-A717-08531B55B823
System control number
(OCoLC)963934746

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