Coverart for item
The Resource Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Label
Play bigger : how pirates, dreamers, and innovators create and dominate markets
Title
Play bigger
Title remainder
how pirates, dreamers, and innovators create and dominate markets
Statement of responsibility
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Creator
Author
Subject
Language
eng
Cataloging source
DLC
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger
Control code
922458495
Dimensions
24 cm.
Edition
First edition.
Extent
xv, 255 pages
Isbn
9780062407610
Lccn
2016016400
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
System control number
(OCoLC)922458495
Label
Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger
Control code
922458495
Dimensions
24 cm.
Edition
First edition.
Extent
xv, 255 pages
Isbn
9780062407610
Lccn
2016016400
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
System control number
(OCoLC)922458495

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