Coverart for item
The Resource The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue, Shama Kabani

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue, Shama Kabani

Label
The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
Title
The zen of social media marketing
Title remainder
an easier way to build credibility, generate buzz, and increase revenue
Statement of responsibility
Shama Kabani
Creator
Subject
Genre
Language
eng
Summary
From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed
Summary
Outlines how to use social media tools, including Facebook and Linkedin, in a marketing plan for one's business
http://library.link/vocab/ext/novelist/bookUI
392596
Cataloging source
DLC
Dewey number
658.872
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
an easier way to build credibility, generate buzz, and increase revenue
Label
The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue, Shama Kabani
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Acknowledgments -- Foreword / by Chris Brogan -- Introduction -- Online marketing basics -- Websites and blogging -- Search engine optimization (SEO) : the art and science of driving traffic to your website -- Social media marketing : what you need to know before you start -- Identity before community : why most companies fail at social media marketing -- Facebook : with 950 million users and growing, this giant can't be ignored -- Twitter : the grand bazaar of social networking sites -- LinkedIn : the place where professionals go -- Google+ : the fastest growing social network site -- Social advertising: Groupon, LivingSocial, and Facebook ads : oh my! -- Video : the most powerful social medium -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Discussion questions : a guide to sparking engagement on the topic of social media -- Index -- About the author
Control code
822667139
Dimensions
24 cm.
Edition
New Edition.
Extent
xvi, 256 pages
Isbn
9781937856151
Lccn
2012050129
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)822667139
Label
The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue, Shama Kabani
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Acknowledgments -- Foreword / by Chris Brogan -- Introduction -- Online marketing basics -- Websites and blogging -- Search engine optimization (SEO) : the art and science of driving traffic to your website -- Social media marketing : what you need to know before you start -- Identity before community : why most companies fail at social media marketing -- Facebook : with 950 million users and growing, this giant can't be ignored -- Twitter : the grand bazaar of social networking sites -- LinkedIn : the place where professionals go -- Google+ : the fastest growing social network site -- Social advertising: Groupon, LivingSocial, and Facebook ads : oh my! -- Video : the most powerful social medium -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Discussion questions : a guide to sparking engagement on the topic of social media -- Index -- About the author
Control code
822667139
Dimensions
24 cm.
Edition
New Edition.
Extent
xvi, 256 pages
Isbn
9781937856151
Lccn
2012050129
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)822667139

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