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The Resource Unlabel : selling you without selling out, Marc Eckō

Unlabel : selling you without selling out, Marc Eckō

Label
Unlabel : selling you without selling out
Title
Unlabel
Title remainder
selling you without selling out
Statement of responsibility
Marc Eckō
Creator
Subject
Genre
Language
eng
Summary
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
Assigning source
Provided by publisher
Biography type
autobiography
Cataloging source
DLC
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Label
Unlabel : selling you without selling out, Marc Eckō
Link
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Control code
846732777
Dimensions
24 cm.
Extent
289 pages
Isbn
9781451685305
Lccn
2013023472
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
color illustrations
System control number
(OCoLC)846732777
Label
Unlabel : selling you without selling out, Marc Eckō
Link
Publication
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Control code
846732777
Dimensions
24 cm.
Extent
289 pages
Isbn
9781451685305
Lccn
2013023472
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
color illustrations
System control number
(OCoLC)846732777

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